The trebor story a lovely, lavish book about sweets. At the companys height it had 423 sweet products on its list. Gradually, the trebor factories were closed by 2003 and production moved north. Oliver bennett traces the story of our favourite breathfreshener back to. Trebor is the author of am mystischen waldtempel 0. As trebor is the uk number 1 mint brand it only seemed sensible that they produced mint gum too. In 1937 the trebor factory produced and launched its new extra strong mints. Mint is a flavor frequently used in candy, chewing gum and ice cream.
Trebor patent silver mounted pipe 1919 british pipes. In the early 1970s, trebor won the rights to sell usfirm topps bubblegum in the uk, particularly its bazooka brand. Britains industry once rose on the back of family firms like trebor pl. They are very strong in flavor and i must eat just a little bit of each mint at a time so that i am not overwhelmed by the strong taste. Evening all, after a bit of a nail biting wait i was the highest bidder on an absolutely gorgeous vintage pipe. It has come under increasing pressure from rival mint brands including cadburys fastgrowing trebor extra strong and chewy mints. Ben schott fashion, he has not only laid out the whole book himself. Last year polo lost volume share, and the trebor mints and spearmints are this week relaunched.
Forest gates sweet success wednesday, 30 april 2014. The trebor story explores how trebor became britains biggest sugar confectioner, loved for sweets like extra strong mints, black jacks and sharps toffees. Simply natural organic breath mints, peppermint, 3 simple ingredients. How a tiny family firm making sweets in londons east end became britains biggest sugar confectioner, creating. Im completely addicted to the trebor extra strong mints. Extra strong mints, softmints, softfruits and extra strong mint gum which between them, today form a larger share of the uk confectionery market than the 452 lines did 80 years ago. Refreshers followed in 1981 the year the factory was officially opened by employment minister jim prior and. How a tiny family firm making sweets in londons east end became britains biggest sugar confectioner, creating iconic brands before selling to cadbury and later kraft foods. Vintage sweets retro sweets my childhood memories great memories cough candy english sweets school treats retro ads. The trebor confectionery company then launched trebor mints in 1935, finding an uptake in the new world of hairyarmed longdistance lorry drivers.
Trebor is a brand of confectionery, originally a british company. The history of the trebor sweet factory forest gate. The history of the trebor sweet factory forest gatelondone7. Extra strong mints news newspapers books scholar jstor july 2015. Mint candy simple english wikipedia, the free encyclopedia. In 1935 the trebor factory produced and launched the iconic refreshers sweet which went on to be a best seller for many decades. History of the united states mint and its coinage history of the u.
This wellknown, highly praised book is the definitive history of ragtime. There are a lot more major issues in the game at the moment to worry about. Unlike a packet of sweets, a business book usually holds no such promise. The golden age of british sweets in pictures books the guardian.
In 1937 the trebor factory produced and launched its new extra strong mints which is another best seller, even today. Imported from the uk and a favorite of many adults, trebor s extra strong mints are sure to be refreshing. A bitter seam running through the history of sweetshop tuck is that of casual racism. Im not sure if it was placebo or real but it started to help my anxiety. The launch was supported by an ad campaign, featuring the mint. It had been founded in 1907 by four aspiring entrepreneurs, one of.
I ordered the trebor peppermint softmints what my order shows and received instead rolls of trebor hard mints. The illustrations are wonderful and the story it tells will. A seemingly nicheinterest commercial history turns out to be a fascinating account of one of our. Trebor mints were launched in 1935, with trebor extra strong following two years later. The trebor story by matthew crampton is a lushly illustrated book, beginning with the companys origins as a family business at the dawn of the 20th century, through to its modern guise as a. World book encyclopedia britannica these were our internet i remember the little bank we had to help with the monthly payments. Today trebor still leads uk mints, but only as a name owned by a global snack giant.
The trebor marketing team reached their lowest point with a. How a tiny family firm making sweets in londons east end became britains biggest sugar confectioner, creating iconic brands before selling to cadbury and later kraft foods book online at best prices in india on. These extremely strong mints can take some gettingusedto, but have been around over over 70 years letting you know that theyre here to stay. Rowntrees sweet revival by hoggan, karen marketing. Extra strong mints is a brand name of mints produced in the united kingdom. This book brings back the world that made those sweets.
How a tiny family firm making sweets in londons east end became britains biggest sugar confectioner, creating iconic brands before selling to cadbury and later kraft foods by crampton, matthew isbn. They lived in an economic wild west, a young city which had recently arisen on the marshland across the river lee from the old east end of london. Trebor extra strong mints pack of 12 rolls by trebor. The trebor story explores how trebor became britains biggest sugar confectioner, loved for sweets like extra strong mints, black jacks and sharps. Hancocks stocks a selection of these mints, both online and in our many confectionery cash and carries across the uk. Mellers began to collect books, esp the free ones you sometimes get at petrol stations. Hey guys, ive been worried about my intake of mints now for a while.
I thought they had been consigned to the history books. The trebor story by jill napier the port of london study. Steve hall tests whether trebor extra strong mints are a substitute for mentos. Long lasting, a single mint can last about 5 minutes in the mouth if it isnt chewed. Think of how a pack of trebor mints, extra strong mints or polos fits. When mars punted out a mint variant of their counterconquering blocks of. The trebor story, by matthew crampton relates the 82 year history of this. Britains industry once rose on the back of family firms like trebor plucky. History of the united states mint and its coinage history.
The mints are very slightly softer than altoids and 34 times the size. This new east end, around the boroughs of east ham and west ham, was ripe turf for plucky venturers. This was, i believe, trebors first gum though please correct me if you know otherwise. Im addicted to trebor extra strong mints, and when i run out of packets which is rare, i always have a 7 pack in the house i have major panic attacks until i get more. In my callow, shallow youth we used to sing with hearty vigour, trebor mints are a minty bit. Add trebor softmints spearmint mints 4 pack 179g add add trebor softmints spearmint mints 4 pack 179g to basket trebor extra strong mints 41. Trebor was the largest sugar confectionery manufacturer in britain when it was acquired by cadbury in 1989. I started eating them when i read that peppermint helps with n.
They have a chalky texture and break down in my mouth perfectly. Everyday low prices and free delivery on eligible orders. Everyone loves mint sweets and trebor mints are perhaps one of our favourites. When it was bought by cadbury in 1989, trebor was britains largest sugar confectioner. It also introduced refreshers, fruit salad and black jack sweets. Now, the familiar navy blue background is now being replaced by royal blue. Building work started in 1978, and colchester began producing trebor mints in 1980. More mints were sold in nigeria than in the domestic market, and the united states was the largest export destination. It will be the standard text and reference work in the ragtime field. Trebor confectionery, a british confectionery company. Trebors hard centre in a sugar coating financial times. Early advertising for the trebor mints brand used the famous jingle trebor mints are a minty bit. Extra cool breeze chewing gum sugar free multipack 3 x 10 pieces. We are wholly indebted to an excellent company history.
The book charts the rise of trebor from its beginings in forest gate in 1907 to the cadbury takeover in 1989. A longstanding brand that then became part of cadbury trebor bassett, trebor has always been known for mints and continues to produce a range of extra strong mints and softmints in a number of minty. Shelley ainsworth has been in touch to say she found this bazooka promotion poster in her attic. Why we love things in mint condition the independent. I had a go at murray mints and found they worked a treat. The acquisition made trebor the fourth largest confectionery company in.